Wulandari, P., Yuvernanda, W., Hakim, M. A. A., & Waskito, A. (2026). Analysis of The Effectiveness of using The Live Shopping Feature on The TikTok Platform in Increasing Sales Conversion : A Case Study of XYZ Online Store. ELIGIBLE : Journal of Social Sciences, 5(1), 105-113. https://doi.org/10.53276/eligible.v5i1.136